Saturday, November 26, 2011

How to Franchise: Red Ribbon Franchise Philippines

How to Franchise: Red Ribbon Franchise Philippines

Who would have thought that a mere hobby of baking cakes would bring birth to a very successful and well recognized Business known as Red Ribbon Bakeshop. This proudly Filipino-owned and professionally-run business network had become such a huge hit that it managed to open up more than 200 outlets all over the country and over 38 stores in the California, Las Vegas, Arizona, New Jersery, New York, which are the primary places in the United States.
Its first store opened in Timog, Quezon City, Philippines in 1979, and with great results that it harbored the owners finally made the decision to make it available for Franchise. During 1999 it opened its first Franchise Store in Bicutan under the name of Red Ribbon. From there on they continued to provide us with mouth watering cakes, pastries and other baked goods.
Red Ribbon makes sure that every cake they make is of great quality, they only use premium ingredients such as real butter, high quality cake flour, and coming up with their own unique Red Ribbon cream in which they claim is the secret ingredient. The brand became so popular that it is almost a tradition to have a Red Ribbon cake for every Birthday, Christening, Anniversary, and Wedding. It just wouldn’t be complete without it.
Perhaps it is also because of their great marketing strategy that they made it to the top, who doesn’t know the lines “Whatever the celebration, it’s more beautiful with a Red Ribbon”? Proving that they really are the best among the best.
Red Ribbon makes sure that they always come up with new cakes and baked goods to serve their valued customers. Investing on continuous innovations and research works so that they will remain a top notch restaurant.
Such innovations also lead them to be seen and acknowledged by Jollibee Foods Corporation, which owns Jollibee Philippines, Greenwich, Chowking and other famous brands. It was in October 2005 that Jollibee Foods Corporation bought the rights of the Red Ribbon Franchise. This proved to be a very good deal for both parties as Red Ribbon became more and more famous and expanded rapidly at the same time.
So what are you still idling for? Be a part of their success and have your own Red Ribbon Franchise now. Join them now and gain these exclusive benefits upon starting your own Red Ribbon Franchise:
  • Site Selection
Select any location of your liking in which would be the site of your own Red Ribbon Franchise, after finalizing the said location submit it to the Business and Franchising Development Department for them to be able to conduct a Feasibility Study and Site Assessment.
  • Employee Training Program
To make sure that your site meets the Red Ribbon Standards, you, your staff and employees will undergo a pre-deployment training which will impart to them the business aspects and matters involving operation and running your own Red Ribbon Bakeshop Franchise. This will involve both classroom study in which modules will be presented containing other important factors of running the business. Hands on training would also be inducted so that you and your employees would get the idea of how it really feels to run the business.
  • Quick Brand Recall
Being able to bear our name gives you much of an advantage over your competitors because Red Ribbon has earned such fame and recognition for being able to deliver good quality cakes, pastries, and other bread products. The part is, when Red Ribbon advertises its brand using the media, you benefit for it for no extra fee.
  • Operational Support
Red Ribbon will assist you in every way they can, being available for instructional service and consultation throughout the entire business lifespan. They will also inspect your business every now and then to make sure that your store meets the Red Ribbon Standards in upholding quality and good service, it will also enable them to monitor your stores performance and allow them to provide you tips and suggestions for further improvements. They will prioritize your concerns and think of possible solutions for your worries as soon as possible.
  • Efficient Operations System
Red Ribbon like any other successful businesses out there has their own system of operations in which it follows to ensure successs, these kinds of things are confidential but upon being a part of the Red Ribbon Bakeshop Family, you will be given the privilege to browse these confidential documents and study as well as apply them in running your own Red Ribbon Franchise.
  • Marketing Support and Promotion
Red Ribbon will always be there for you, be it from concerns and unpredicted problems, to financial advices, to business strategies that will help your Red Ribbon Franchise to be more productive. They will provide you guidance throughout the entire lifespan of your business.
Frequently Asked Questions
  • How much is needed to start my own Red Ribbon Franchise? 
It varies from one shop to another depending on how the final store size would be, but estimates would range from P6 million to P10 million for a minimum store size of 80 square meters as floor area. Do note that this is the minimum are requirement, and that there is a royalty fee and advertising fee involved
  • How long does the Franchise Agreement last? 
A single term would last for 10 years and upon expiration, the Franchisee should decide whether he will renew the contract or not.
  • How much is the Return on Investment?
This is a very crucial topic which can be affected by different factors such as sales, cost of rental, management controls, labor and operating costs. These factors will greatly influence how much Income you will have, although Red Ribbon will provide you with tips and strategies to make sure that your Red Ribbon Franchise is optimized for profitability.
  • What are the Application Requirements? 
    • Letter of intent 
    • Information of your proposed site (Vicinity Map, Pictures of the Location) 
    • Updated Resume 
    • Completely filled-up Red Ribbon Application Form with a 2×2 colored photo

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